Unlock your real potential and achieve unprecedented success with Grounded Ethno-Design (GED)
GED is our pioneering strategy design approach. At the intersection of grounded theory, ethnography, and design thinking, GED is not merely a methodology: it’s a revolution in strategic thinking for research organisations. Tailored for leaders who dare to transcend the conventional, our approach is a testament to innovation, human-centric design, and empirical precision.
Empirical Insights, Human-Centered Understanding, and Creative Problem Solving at Your Fingertips
With GED, immerse yourself in a world where strategies are not just planned but also lived and breathed. Our design thinking core infuses creativity, ideation, and iterative prototyping into your strategy, ensuring solutions are as innovative as they are impactful. Engage in collaborative workshops and brainstorming sessions, leveraging the collective intelligence of your stakeholders to turn every ‘how might we’ question into a stepping stone towards success.
Strategies That Resonate with Real-World Insights
GED redefines strategy formulation. We don’t just rely on pre-existing theories; we let the strategy emerge organically from the process. This grounded theory approach ensures that your strategies are not just evidence-based but are also resilient, adaptable, and ready to meet the challenges of a dynamic operating landscape.
From Data to Action – A Grounded Approach
Dive deep into the nuances of human behavior, organisational dynamics, and socio-cultural contexts. Our ethnographic approach ensures that your strategies are not just well-thought-out but are also deeply rooted in qualitative insights, mirroring the real voices and perspectives of your people and partners.
A Systematic Journey from Aspiration to Achievement
We anchor our approach on our suite of key workshops, each designed to unlock a specific dimension of your strategic potential:
Adaptable, Scalable, and Impact-Driven
Whether you’re looking to design end-to-end strategies, refresh existing ones, or jumpstart your implementation, we can help. Our flexible engagement model ensures that we are there for you, at every step, adapting to your needs, scaling with your growth, and driving the impact that you envision. Step into a world where strategy is not just formulated but also felt and lived.
We acknowledge the Dharawal people as the Traditional Owners of this land and pay our respects to Elders past and present. This is, was, and always will be Aboriginal land.
